Posted in Marketing
19/10 2011

It was a Good Thing that Apple Failed to buy Dropbox

apple didn't buy Dropbox, and that's a good thing

Dropbox is such an Apple like product. It’s the only remote storage solution that actually just works, that’s fast and reliable. It just feels Apple-like. So no one was surprised to learn yesterday that Steve Jobs tried to buy the company in 2009.

People who use Dropbox love it, and for many it is the perfect way to access and store their files. In 2009 it may have a perfect extension to Snow Leopard. But Dropbox wouldn’t sell.

Instead Apple went back to the brawling board and came back with iCloud, a much more elegant solution to the cloud backup and syncing problem that will work much better for most applications down the line.

With Dropbox, you’re still using the software and the file system, and with iCloud you’re just using the software.

Down the line, Dropbox’s model will become redundant. They may have pivoted by then, but I’m sure they have a long way to go yet to provide their solution. It is, after all, the best way to date to manage and backup files through the file system. Of course, iCloud is far from a mature product and has a long way to go itself to become fully functional.

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  • Yes, as long as every device you have is an iDevice!
    Dropbox is also useful for other things – we use it to share data with partners for instance.

    • Anonymous

      Hi Carl,

      Yes you are right today. Dropbox is great for everything you mention – and I use it for that too.

      I expect Apple though to combine with iCloud to enable the kind of sharing you get with iCloud.

      Of course, you’ll get more out of Apple products if you are using them on the desktop, as a smartphone and a tablet.

      Thanks for the reply!


      • I’m a Linux, windows and Android guy!
        We were just talking at work that we were surprised Microsoft skydrive doesn’t integrate better with windows 7. Sure it will come in windows 8 though, if only to play catchup.
        Interestingly our corporate web filter was originally blocking all online storage, we opened up a couple of services but still couldn’t use dropbox or even evernote (Which I am a big fan of).
        Was a bit embarrasing when I wrote up a recommendation for one of our customers to replace the clunky burning to cd and mailing system they were using with dropbox, to be told they couldn’t use it!
        Been relaxed now, you just get a barrier screen reminding you of our acceptable use policy and asking you to confirm you understand it before continuing.

        • Anonymous

          Cloud storage is a big issue for companies. They instinctively don’t trust third party services, especially those overseas (hello government spying). I think that this could be a big advantage for Microsoft if they can offer an in-enterprise installable Cloud server. I don’t see Apple ever doing this, so it’s something Microsoft should pounce on.