23/01 0 comments
iBooks Author can make a huge difference to the textbooks available for the iPad, and the way in which students understand and absorb material. Although Apple aimed the authoring suite at school textbooks, its potential use is so much wider to any kind of book that seeks to demonstrate.
The Future isREAD MORE
13/10 0 comments
Whilst watching some of the older videos of Steve Jobs, I was particularly taken by this one pointed out but Mitch Joel at Twist Image. In it, Steve explains why he’s changing Apple’s advertising strategy from one focused on bits and feeds to one of emotions.
The new advertising, The Chosen Ones,READ MORE
13/08 0 comments
Do you have the impression that watching a twitter stream is like watch US network television? Every two out of three tweets seems to be an advert for someone trying to sell something?
Is this what twitter has become? A sales channel? More than that, has twitter become a television likeREAD MORE
Posts tagged as "marketing"